Facebook Messenger open to third-party applications – In addition to the emoticons that help animate conversations in Messenger, the service will now give direct access to applications that users may download the middle of a conversation without leaving the platform.[ads2]
Wednesday is available the SDK that will allow developers and companies have developed applications to integrate the new Messenger Platform, that Facebook announced this afternoon at the annual conference F8 developers. As expected, the company opens the application of instant communications the social network partners, which gain a new opportunity to be closer to consumers and multiply the number of downloads of its products on social networks. At the conference the company showed how users will be able to interact with the new provision of applications, which will be available on a menu in the top of the chat box. These apps will be able to be downloaded easily with virtually no out of a conversation. Can be used to animate a conversation with gifs, videos, or other content. In the same logic was also shown on the Business Messenger, another novelty in that the company is working and that will enable companies to pool their applications on the platform and make it a point of contact with customers. The statement made at the event showed a user to exchange messages with a clothing store, to answer questions and find out information about an order made. Over the past few months Facebook has worked with dozens of developers / companies in the new Messenger Platform and already has 40 applications ready to be used by the messaging service. In the coming weeks the number should increase significantly.
The Facebook Messenger account at the moment with 600 million users, the company said during the presentation. Written under the new Spelling Agreement.