APUS landed in Bangalore, India with many opportunities and announcement as they participated in GMIC Bangalore event. They announce 100 Crore investment for India market, and acted as leading company in the GMIC Bangalore. While talking to local media Li Tao, CEO, Apus Group, says that the third wave of mobile internet will sweep with India as the forerunner.
APUS proved itself they are not in India only for business but they care abut their loyal users. In this regard they organized an exciting event for the youth of India in Bangalore where large number of APUS users and fans participated. APUS knows very well how to team up and how to win the hearts of Indian fans.
Stepping into India market via GMIC and organizing this event for fans is perfect combination, these events helped them seize business opportunity and fans loyalty as well.
Why VIP Fan Meetup:
This seems to be best strategy to target users and convert them into loyal fans, it also gives a sense of security and presence for the users for such kind of product. APUS launcher focus on users and most prominently they want to turn them in to their loyal fans. This can also be noticed from their product, such as linked wallpaper feature is linked people with each other. And fan meetup can be best possible way to socialize with their fans while marketing their app.
Special About this VIP Fan Meetup:
Two different things were noticed in this fan meetup and both seems to be perfect way to implement APUS as app and understand users.
First, presence of a 62-year-old fan in this meetup seems to be a big success for the APUS. India is a versatile country and APUS have users of all the age groups. But having loyal fans from teens age to 60’s age group is something special for the APUS in India.
Second, the way of using APP for the registration was special as they used Linked Wallpaper code as the entry pass for Fans who joined them in the meetup. This was small thing but it put a best impression on user’s mind and provided them a reflection of APUS as perfect app.
What Happened in the VIP Fan Meetup:
APUS fans were very excited and thrilled to start the event, and interestingly majority of them arrived at the venue an hour earlier. They started mingled with APUS team and sooner they were friends and all of them were participating in discussion and talking about APUS. Every one in the APUS event seem to be IT guy as they started reviewing and giving feedback for the APUS and proved them self as perfect users indeed.
Feeling extremely happy to be a part of the APUS group. The fan meet-up was an amazing event with some really enthusiastic people turning up. Things looking good for APUS in India” Ankur Kishore, PES University.
Started with introduction video and welcome video specially created for this event, event got a good start. Followed by the distribution of APUS shirts as gift to fans and got everyone branded with APUS T-Shirts. APUS team gave basic introduction of APUS and these events for the understanding about the importance of users for APUS.
Balloon game was introduced at that moment to cheer up the fans and warm them up for the up coming activities. It was a fun game and all the fans were eager to participate. More gifts were waiting for the participants as APUS team organized a small quiz session and fans joined with more interest.
Mr Li Tao, APUS founder & CEO gave a keynote speech for the fans and talked about APUS and India fans. He also talked about the opportunities for the India youngsters. Followed by the Q&A session and this session also reflected that fans were quite curious about APSU and asked many questions.
Most interesting and best moment for the fans turned out to be lucky draw part where APUS gave away surprize gift for lucky winners.
In short it was a perfect and successful event so far by any foreign company in China. Although many other companies tried this kind of event but APUS managed it to make it perfect. Without team in India and conducting such event soon after the first appearance in India shows APUS is perfect.